The Tag A Giant Foundation (TAG) which is dedicated to helping save the bluefin tuna has teamed up with Google to provide features in the new version of Google Earth 5.0 where users can follow tracks that tagged bluefin make in the oceans. One of the most amazing features of the new version is that users can dive beneath the surface of the ocean to not only see ocean topography but also to follow along the tracks of tagged animals like the giant bluefin tuna. Google presents small "tuna" icons that are clickable and will display the tuna's tracks in the ocean as well as additional content about the tuna itself and the efforts underway to conserve and protect them. The key element here is that the "tracks" actually come from data transmitted from satelitte tags that are attached to live tuna by the TAG Foundation. These tags transmit data to satellites that is then collected and analyzed by the TAG scientists.
This is actually the start of a larger project where Google is teaming up with TAG scientists and others to track a variety of large predatory animals. A new site titled Global Tagging of Pelagic Predators was recently launched and will serve as the hub for this exciting new project. Those of you who caught National Geographic's special on blue whales last Sunday saw how useful tagging data can be. If we don't know where the whales, tuna and other large predatory fish swim, how can we protect them?
Aside from these advances and increased access to data on tagged animals through Google Earth, the team also has to be careful to not release data that can then be accessed and used by those with commercial or illegal fishing interests for locating and catching the tagged animals. This will be a concern on a go forward basis as I am sure the teams have this in mind at all times.
These are exciting times and as someone who works in technology, it is amazing to see the advances leveraged for the benefit of animals like the bluefin tuna. Let's hope all these tools can help fuel a movement to change people's thinking on a global basis that animals like the bluefin tuna are worth saving.
To support the amazing efforts of the TAG Foundation you can donate here.
To install Google Earth 5.0 on your computer go here.

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